JD Launches Face of JD to find new talents to star in their 2014 advertising campaign.
January 2014 sees the unrivalled King of Trainers, JD launch the latest Face of JD campaign, with a search for real people with undisputed style and fresh new talent to appear in this year’s nationwide advertising campaign.
With casting crews scouring 5 major cities in the UK throughout January and February, JD’s street team will kick off the search for talented individuals that are style conscious, confident and with a strong sense of identity, to attend a castings in cities from Glasgow, to Liverpool and wrapping up in London.
For 2014 it is even easier to enter with the use of the new and improved smartphone JD app, which will also be i-framed into Facebook and www.jdsports.co.uk, allowing consumers to enter and vote for their favorite across all digital platforms- 2014 is set to be the biggest and the best year yet.
As well as the street scout’s head down to the open castings where the finalist selected are encouraged to share their picture profiles, detailing age, location, a bio and any information or clips of hidden talent to gain votes and the chance to be selected as the Face of JD.