No one seizes opportunity more so than Sir Ben Ainslie; after completing his ‘most successful sporting achievement ever’ sailing in the 2013 America’s Cup in September last year, Sir Ben returned home to support the brand he calls family. Honouring his many achievements Henri Lloyd celebrates a true Modern Day Pioneer in their Spring 14 campaign.
Inspired by the brand’s rich marine heritage, Henri Lloyd have crafted a beautifully executed campaign shot by esteemed fashion photographer Steve Harries and features brand ambassador Sir Ben Ainslie, the most successful sailor of all time – achieving 4 Olympic Gold Medals, 11 World Championships and 9 European Championships in his career to date.
Craig Prest, Creative Director for Henri Lloyd “Spring 14 is all about investing further into strong nautical looks and the very best of British design. From seafaring stripes and colour blocking to indispensable seasonal staples the collection is easy to wear and easy to style. The offer is bold in its use of colour, fabric and detail embracing spring’s new trends for nautically influenced pieces. The campaign itself reinforces this position providing a uniquely crafted creative where quality and integrity are never compromised. ”
The Spring 14 campaign featuring Sir Ben Ainslie is being released alongside an exclusive ‘behind the scenes’ video prior to the official collection launch in Henri Lloyd standalone stores, selected UK stockists and online at www.henrilloyd.com in February ’14.