Percival will be postering hundreds of these beautiful posters around London across three weekends 26th – 27th April, 3rd – 4th May & 10th – 11th May, each poster will have an interactive set of codes allowing the user to win their very own piece of Percival. So if you see a poster just simply scan the code on the poster to win.
The guys from Percival have also created a cool short film that explains the process and perfectly encapsulates the campaign https://www.youtube.com/watch?v=QxKWmgz9SQs
The posters are inspired by 50’s airline and travel ads, the limited colour palette and contrasted lighting suit the Percival aesthetic, the craft and time that has gone into the illustrations break up the monotony of the brash club fly poster, whilst being engaging, social and interactive.
The posters are created by Bobby Evans of Telegramme http://www.telegramme.co.uk/ whose clients include Arctic Monkeys, MTV, Financial Times, Habitat, Nokia, and Vodafone.
Chris Gove – Percival Director / Designer
‘Rather than a simple shoot/look book we wanted to create a campaign that had an engaging social element. Instead of concentrating on images and styling of specific garments we were trying to create a context for the brand and get across our personality and how we work.’